At
last, Facebook is expanding its emotional range. The social-networking company
said it is finally letting users do more
than “like” what they see in their news feed, a move that businesses may favor with a thumbs up.
than “like” what they see in their news feed, a move that businesses may favor with a thumbs up.
On Thursday,
launched in Spain and Ireland, the new "Reactions" button offers
seven options for quickly responding to a post, illustrated by emoji:
"Like" (thumb's up), "Love" (heart), "Haha"
(laughing face), "Yay" (smiley), "Wow" (shocked face),
"Sad" (crying face) and "Angry" (angry face). They can be
chosen by hovering or long-pressing the Like button.
The
new set of reactions will appear across both mobile and desktop versions of the
app and on all posts in the News Feed — be they from friends,
Pages/accounts you follow, or advertisers.
Here's the button in action:
“Today we’re launching a pilot test of
Reactions — a more expressive Like button. As you can see, it’s not a “dislike”
button, though we hope it addresses the spirit of this request more broadly. We
studied which comments and reactions are most commonly and universally
expressed across Facebook, then worked to design an experience around them that
was elegant and fun. Starting today Ireland and Spain can start loving,
wow-ing, or expressing sympathy to posts on Facebook by hovering or
long-pressing the Like button wherever they see it. We’ll use the feedback from
this to improve the feature and hope to roll it out to everyone soon.”[Posted
by Facebook's chief product officer, Chris Cox on Thursday, October 8,
2015]
He
said his team will use feedback from the pilot launch to improve the feature
and that he hopes to roll it out to all users soon.
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